In his terminology, ‘private victory’ must precede ‘public victory.’ It is a business plan for personal life. It has sold a million copies a year since its release in 1989, has been translated into 32 languages, and forms the intellectual basis of a large corporation.Ĭovey drew a distinction between what he termed the ‘personality ethic’ (the quick-fix solutions and human relations techniques that had pervaded much of 20th century self-help writing) and the ‘character ethic’, which revolved around unchanging personal principles.Ĭovey believed outward success was not success at all if it was not the manifestation of inner mastery. Stephen Covey’s book is one of the phenomena of modern personal development writing. Change is only real if it has become habitual. In a nutshell: Real effectiveness comes from clarity about your principles, values, and vision.
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